Analysis of investment and financing status of smart home appliance industry in 2018

Smart home appliances are a sunrise industry in the application of the Internet of Things, and the life of home appliances is constantly moving towards intelligence. The continuous introduction of relevant policies for the Internet of Things provides strong support for the smart home appliance industry, and the progress of key technologies and the improvement of the industrial system are an important foundation for the development of the industry. Smart home appliances fit many concepts such as artificial intelligence, smart cities, and consumption upgrades, and have received high attention from various emerging fields. China's smart home appliances are managed centrally with residential as the carrier, and have four characteristics of convenience, comfort, safety and energy saving. With the rise of the Internet of Things as a national development strategy, smart home appliances frequently appear in central and local policies as key applications. After being written into the government work report in 2016, smart home appliances were upgraded to one of the six key areas of application demonstration projects in early 2017, and the government's intention to promote smart home appliances has become very obvious. The standard system in the field of smart home appliances is in the early stage of development. In November 2016, the 'Guidelines for the Construction of Smart Home Comprehensive Standardization System' jointly formulated by the Ministry of Industry and Information Technology and the National Standards Committee clearly stated that the initial establishment by 2020 will meet the development of my country's smart home industry. required standard system. The final form of smart home appliances is to realize the intelligence of the whole house products, which are mainly divided into four categories: smart home appliances, home security, lighting systems and connected control equipment. Investment and financing of smart home appliance industry: investment is gradually returning to rationality, and it is concentrated in the early stage. In the field of smart hardware, the number of financing events for smart home appliances ranks at the forefront. Since 2014, leading players such as the Internet and home appliance companies have been moving continuously. The field of smart home appliance entrepreneurship has also attracted great attention from capital, and entrepreneurial companies are becoming an important new force in the industry. In terms of the number of financing events, there were 97 financing events in 2016, 87 in 2017, and 21 in the first half of 2018. The investment in smart home appliances has declined, and capital has gradually returned to rationality. From the perspective of financing stage, more than 70% of financing events in the field of smart home appliances come from angel rounds and A rounds, indicating that the industry is still in the early stage of development. According to CNNIC data, as of December 2017, unicorn companies in the field of intelligent hardware accounted for 6.5%. Considering that the smart hardware market started relatively late compared to the fields of e-commerce, online finance and cultural entertainment, although the proportion of unicorn companies is relatively small, the number is still relatively large. In the first half of 2018, the number of financing events declined to only 21, but 9 of them received financing of more than 100 million yuan, all of which are leading companies with a certain market foundation. The distribution of these 9 companies focuses on different vertical fields of smart home appliances. For example, Advantage Technology and Yunding Technology mainly lay out smart door locks, smart speakers, Thunderbird Technology and XGIMI Technology mainly lay out smart TVs, etc. In addition, they also provide overall solutions. companies such as Lumi Lianchuang.