Analysis of the market prospect of smart home appliances, there is huge room for product penetration rate improvement

With the continuous progress of the Internet of Things technology in the past few years, the process of intelligentization of the home appliance industry is also accelerating. Whether it is a white appliance enterprise, a black appliance enterprise, a small appliance enterprise, or a kitchen appliance enterprise, intelligent products and strategies can be seen the most. Not only traditional industries, but also some Internet companies such as BAT, mobile phone manufacturers Xiaomi, Huawei, etc., and the three major operators have the idea of ​​entering the smart home appliance industry. A survey report shows that in 2017, China's home appliance industry is still developing downward. After 30 years of rapid development in the home appliance industry, the rapid growth period of the home appliance industry has passed, and the domestic home appliance industry has entered a stage of low-speed growth and integration and improvement characterized by improved consumption. Under the influence of comprehensive internal and external factors, the home appliance industry has shown a trend of accelerating transformation, upgrading and differentiation. Although the overall performance of the home appliance industry is not satisfactory, the upgrading of product structure is still the main theme of consumption. The consumption environment of the home appliance industry is changing, the main body of consumption is shifting from the post-60s and 70s to the post-80s and post-90s; the consumption area is changing from first- and second-tier cities to below-third-tier cities; and sales channels are changing from offline to online integration. Consumption upgrade is an important driving force for home appliance products. The proportion of high-end products and high-end brands is rapidly increasing, and the new generation of consumers have a significant increase in favorability of good products and good services. The author believes that the future home appliance industry will become intelligent and high-end. , Fashion development in three directions. Analysis of China's Smart Home Appliance Market Prospects Home appliances are developing rapidly, smart home appliances have become the main force of home appliance consumption, traditional home appliances are constantly developing towards intelligence, and emerging products such as smart speakers, smart locks, and smart rice cookers have exploded in sales, and their market share has increased rapidly. Rapid development of big data/cloud computing/smart chip applications, breakthroughs in deep learning core technologies, continuous expansion of image recognition/speech recognition/natural language processing applications, and strong support from national policies, the application of AI technology in TV is accelerating, 2017 The number of listed artificial intelligence TV products accounted for 23%. With the guidance of the government, the maturity of technology, the rapid development of the Internet and the Internet of Things, the high participation of brands at all levels, and the gradual increase in user acceptance, the output value of smart home appliances will continue to grow. It is expected that the output value of smart home appliances will exceed one trillion yuan in 2020. The development of intelligence will also shift from technological intelligence to human intelligence, which will be simpler and closer to consumption habits. In the future, the development direction of China's smart home appliances will be 'two-way and two-way', the mobilization of the Internet of Things and the mobile Internet of Things. , to create an ecosystem of interconnection, interoperability and mutual understanding. Another driving force for the growth of the smart home appliance industry is the increase in the penetration rate of downstream terminals, such as the expansion from intelligent air conditioners and refrigerators to washing machines and smart rice cookers. At present, the penetration rate of smart TVs has exceeded 75%, and there is little room for improvement in the future, but the penetration rate of intelligent and networked air conditioners, refrigerators, washing machines and other categories has not exceeded 20%. The author believes that under the future trend of the Internet of Things, there is a lot of room for improvement in the penetration rate of intelligent home appliances.