Analysis of the status quo of the smart home market in 2018

The smart home industry is developing rapidly. Smart home refers to the main use of residential buildings (including hotels, communities, offices, ordinary houses, villas, high-end apartments, etc.) as a platform, using integrated wiring technology, network communication technology, security technology, automatic control technology , Audio and video technology integrates the facilities related to home life, builds an efficient management system for building facilities and family schedule affairs, improves home safety, convenience, comfort, artistry, and achieves an environmentally friendly and energy-saving living environment. According to statistics, in 2017, the scale of China's smart home market reached 334.23 billion yuan, a year-on-year increase of 24.8%. Among them, the market size of smart home appliances is 282.80 billion yuan, accounting for 86.9%. It is expected that in the next three years, the smart home market will maintain a compound annual growth rate of 21.4%, and the market size will reach 581.93 billion yuan by 2020. From the perspective of market share, home appliances account for the highest proportion of smart home products, and the total market share of smart air conditioners, smart refrigerators and smart washing machines exceeds 70%. From the perspective of market segments, domestic smart homes are mainly concentrated in some high-end markets, such as villas (retail, engineering) and smart communities (engineering). Specifically, villas are currently the main market for smart homes, which are generally designed, constructed and installed by comfortable home system integrators. Such projects tend to choose well-known brand products, which have the characteristics of short construction period and fast payment. The market is concentrated in East China, South China, and North China, and the southwest region has great growth potential. In addition to smart homes, intelligent applications in public spaces such as smart hotels, office buildings, classrooms, and clubs are currently the fastest growing market segment. In contrast, the largest ordinary residential smart home in the market is limited by excessively high prices, and the market development is slow. First-tier companies have entered the market to accelerate the development of the industry As early as 2014, when the smart home market broke out, HVAC manufacturers have begun to explore and seek a way of transformation and upgrading to meet the needs of users under the new situation. At present, the trend of technological upgrading in the HVAC industry is very obvious, and first-tier enterprises have accelerated the deployment of intelligent products. In 2018, domestic mainstream brands deeply explored the construction of smart home ecology, and seized the high ground of the smart home market through various cooperation models. Midea and Greentown Group have carried out multi-dimensional cooperation in the fields of corporate procurement, marketing, smart home appliances, smart home, and technology towns to explore the development direction and path of 'real estate + intelligence'; Haier participated in the formulation of international standards for smart homes. Covering equipment control, interconnection, artificial intelligence, big data, operating system, security and personal privacy data protection, etc. Hisense Smart Home continues to innovate around products, interactions and services, and has been successfully used in residences, villas, hotels, schools , hospitals and many other fields; Skyworth develops smart home, investing 5 billion yuan to establish a smart industrial park that integrates smart home appliance products and core components manufacturing, warehousing logistics, R&D management and other functions; Chigo completes the transition to a fresh and healthy ecology, It has created an era of full intelligence under the two-wheel drive of the integration of the two major technologies of 'intelligence + health'; TICA is also committed to the combination of air conditioning and purification, and mass production of intelligent and healthy air conditioning. In terms of intelligent product functions, foreign-funded and joint venture brands have begun to deploy many years ago, and intelligent products have taken the lead in seizing part of the high-end market. In 2018, they continued to cultivate, emphasizing core demands such as comfort and energy saving. Toshiba launched a smart full-effect home and commercial central air conditioner as early as 2014. It has already realized a smart life in which home appliances (Toshiba air conditioners, fresh air, lighting, curtains, etc.) can be remotely controlled by a mobile phone or tablet. In 2018, Toshiba Hangzhou new factory started Construction, the production scale has been expanded again; Mitsubishi Heavy Industries Haier launched an intelligent central air conditioner as early as 2015, through the intelligent control system 'star box', to automatically provide air solutions according to environmental changes; TCL has also invested in Gechuang Dongzhi Technology Co., Ltd. The company accelerates the layout of the smart home market.