From price to quality, smart home appliances still have potential

It can be said that 'high and high' is the focus of all smart home appliances. Consumption upgrades are driving changes in the new pattern of the home furnishing market. Product function upgrades and product technology innovations have become the biggest driving force for the growth of the home furnishing market. The research institute and the National Household Appliances Industry Information Center jointly released the '2018 China Home Appliance Industry Semi-Annual Report' at the press conference, showing that in the first half of 2018, China's home appliance market growth rate was not as good as in 2017, with a year-on-year growth of only 9.7%. However, the structural changes of mid-to-high-end products are very obvious. In the past, most consumers paid more attention to the price level when purchasing home appliances, but now, with the improvement of Chinese consumers' consumption level, the consumption concept of these high-end consumers has also begun to change. They are more willing to pursue 'high-end' products, because such products are more in line with their temperament and life philosophy. Products of more than 5,000 yuan, or even tens of thousands of household appliances, have gone from being unpopular to being sought after, which clearly reflects the potential of high-end household appliances in the future. The high-end brand AEG also began to enter the Chinese market this year, which also illustrates this point. Young people, as the main consumer in the home appliance market in recent years, will naturally receive more attention from the market. Catering to the tastes of young people will undoubtedly play a vital role in quickly occupying home appliance products. The tastes of young people are different from those of the previous generation. They pursue individuality and quality more, so this has become a major opportunity for the reform of China's home appliance market. From the perspective of product types, a series of emerging home appliances such as dishwashers and built-in home appliances Gradually become the darling of the market. With the upgrading of consumption, consumers' pursuit of quality of life is becoming more and more urgent, and smart home appliances have naturally received more attention. However, the smart home appliance market is still in its infancy, and various products are immature. Therefore, companies must cultivate the market solidly and improve consumer experience, so as to promote the rapid, sustainable and healthy development of the smart home appliance market.