High-end intelligence is still a major trend in the home appliance industry

China's home appliance industry continues to consolidate its position as the world's home appliance manufacturing base. The production volume of many home appliance products ranks among the top in the world, and some products are mainly exported. As a durable consumer product that directly reflects the purchasing power of residents, home appliances will have a process in which luxury goods are greater than popular goods. The dual structure of China's economy leads to significant differences in the development cycles of urban and rural areas, resulting in a second upsurge in durable consumer goods. This process is also accompanied by the acceptability of cost-effectiveness. From the perspective of the domestic market, during the 'Eleventh Five-Year Plan' and 'Twelfth Five-Year Plan' period, my country's home appliance industry not only experienced a period of prosperity and development brought about by the rapid growth of the global economy at home and abroad, but also experienced the impact of the financial crisis on the development of the industry. Huge impact. Thanks to my country's strong economic growth environment and the strong support of a number of policies to stimulate domestic demand, such as 'home appliance energy-saving subsidies', 'home appliances trade-in' and 'home appliances to the countryside', my country's home appliance industry has achieved rapid and steady growth. The status of the home appliance industry continued to improve. At present, the production scale of my country's home appliance industry ranks first in the world, and it is one of the industries with strong international competitiveness. According to the report, my country's household appliance industry has continued to grow steadily in recent years. In 2010, my country's household appliance manufacturing industry achieved sales revenue of 846.978 billion yuan, reaching 1,408.390 billion yuan in 2015, with a compound annual growth rate of 10.71%. In 2017, it reached 1.51 trillion yuan. Analysis of the Income Trend of China's Home Appliance Industry Analysis of the Development Trend of the Home Appliance Industry Home appliances 'enter the house'. Statistics show that the global smart home appliance market will expand to US$15 billion in 2015. People's requirements for smart home appliances are increasing day by day, and intelligence, cloud integration, and human-computer interaction have become the development trend of the industry. At present, it seems that my country's smart home appliances are still in the period of upgrading, because compared with mobile phones, home appliances and mobile phones take a long time to upgrade. Because consumers will not replace home appliances as frequently as they replace mobile phones, especially in the case of various policy subsidies in recent years, the market for home appliances has long been saturated. To continue to leverage the consumption potential of this market, the key is to study the consumption habits and needs of the mainstream consumer groups, that is, the post-80s generation. This is the fundamental reason why these new concept products such as smart TVs are popular when they enter the market. The high-end and intelligent upgrade of home appliances is the general trend. In the future, smart home appliances that integrate network technology, IT technology, and cover a series of new technologies such as intelligent control, infrared sensing, global positioning system, radio frequency automatic identification, and automatic scanning will become more and more. appear more and more in people's daily life.