How will companies divide the big cake in the smart home market?

As artificial intelligence continues to heat up, smart home devices are regaining attention, and tech giants such as Google, Apple, and Microsoft continue to increase their efforts to seize the opportunity. Although the current development of smart home is less than expected, it cannot be denied that it has great potential. Once artificial intelligence technology matures, it is only a matter of time before the smart home equipment market explodes. The market of smart home equipment is broad. From the perspective of the application of smart home equipment in a broad sense, smart home equipment is mainly used in smart buildings. The intelligent building industry has great potential for development and is considered to be a very important industry in my country's economic development, and its leading role in the industry should not be underestimated. my country's intelligent buildings started in 1990, 6 years later than the United States and 4 years later than Japan. By comparing the development history of intelligent buildings in the United States and Japan, it is expected that the proportion of intelligent buildings in new buildings in my country will remain at 3.5% per year in the future. By 2022, the proportion of smart buildings in new buildings in my country is expected to reach about 57%. From 2017 to 2022, the proportion of my country's intelligent buildings in new buildings is forecast (unit: %). According to this calculation, the average annual growth rate of my country's intelligent building industry market scale will remain above 12% from 2017 to 2022. By 2022, my country's intelligent building market The scale will be as high as 233.426 billion yuan. The expansion of the smart building market will undoubtedly drive the rapid growth of the smart home equipment market. 2017-2022 my country's smart building industry market scale and year-on-year growth forecast (unit: 100 million yuan, %) From the narrow sense of smart home equipment applications, it is mainly concentrated in the commercial housing market, of which the proportion of villas and high-end apartments is relatively high. high level. From 2009 to 2014, the completed area of ​​commercial residential buildings in my country showed a fluctuating upward trend. In 2014, it was 809 million square meters, a year-on-year increase of 2.80%; in 2015, the completed area of ​​commercial residential buildings in my country decreased by 8.78% to 772 million square meters in 2016, a year-on-year increase of 4.61%. %. From the perspective of the area of ​​houses completed each year, by 2022, the market size of my country's smart home equipment will reach 64.772 billion yuan. 2017-2022 Prediction of the market scale of smart home equipment in my country's new commercial housing Getting a piece of the pie isn't easy. In this regard, relevant enterprises can refer to the following development suggestions. First, to develop intensive and large-scale operation, take the road of structural adjustment. Advantageous enterprises should enhance their awareness of expansion, and dare to use property rights as a link and brand-name products as the leader to recruit, merge and absorb enterprises, and continue to grow themselves. Disadvantaged enterprises should emancipate their minds, choose the right position, adapt to the ever-changing market, and strive to make themselves on the track of a virtuous circle. In short, through structural adjustment, the scale will be enlarged, the efficiency will be improved, and the competitiveness will be enhanced. Secondly, strengthen independent innovation and improve the degree of product differentiation. Smart home equipment enterprises strengthen independent innovation, develop new technologies and new products, and improve the technical content of products, which is also an important way to enhance core competitiveness. At the same time, it actively adopts new technologies, new processes, new production methods and management modes, develops new products, stabilizes and expands market share while realizing market value, and realizes the upgrading of enterprise products. Third, cultivate well-known brands and take the road of brand management. Smart home equipment enterprises should have urgent trademark awareness, take the road of famous brand development, improve the overall quality of the enterprise from the aspects of management level, service level, product quality, product promotion, employee quality, cultural construction, etc., carefully build well-known brands, and strive to create A number of internationally competitive enterprises and products have been produced. Finally, continue to improve sales channels. Smart home equipment enterprises need to change the traditional marketing concept, strive to learn the marketing methods of the modern information age, master new marketing methods, establish an international marketing network and sales service system, and maximize the market-based sales strategy.