Smart home appliances are divided into groups, who can take the lead?

Previously, Huawei launched the smart lighting products of Huawei's smart selection brand at the Smart Selection new product launch conference held in Shenzhen. At the same time, 'Ark Lab' was officially established. The goal of 'Huawei Smart Selection' is to grow to 3-5 years. 100 billion, Huawei has been preparing for this conference for three years. In 2015, Huawei had a signal to deploy smart home appliances. Today, Huawei has finally released its own smart products. Although Xiaomi has a first-mover advantage, the two manufacturers The model is very different, Huawei is like Android in IOT, Xiaomi is like IOS in IOT. Smart home appliances are a must to win the IoT ticket. It can be seen that major mobile phone manufacturers have begun to deploy in the field of smart home appliances. All kinds of voice assistants are emerging one after another, and they all want to occupy a place in the smart home appliance industry. However, mobile phone manufacturers are compared with other manufacturers. Where are its advantages? Everything starts with Google’s acquisition of Nest in 2014. After Google’s acquisition of Nest, countless manufacturers have begun to deploy smart home appliances. The popularity of smart home appliances can be described as unprecedented. Divided into the following categories: PC manufacturers represented by Lenovo and Intel; Internet platforms represented by BAT; mobile phone manufacturers represented by Huawei, Xiaomi, Samsung, Apple, etc.; real estate developers represented by Evergrande; Traditional electrical appliance manufacturers represented by Hisense, Gree, Haier, Midea, etc.; E-commerce platforms represented by JD.com, Suning, etc.; In order to seize the opportunity in the smart home appliance industry, some start-up companies that mainly promote smart home appliances have also ushered in a wave of outbreaks. Although the variety of smart home appliances continues to increase, the most popular smart home appliances by consumers can be divided into six categories: smart speakers, smart light bulbs, smart smoke detectors, smart door locks, smart gateways, control centers and security cameras. The smart home appliance market is now in the ascendant and lacks industry leaders. According to the figures of the brand consulting agency, in smart home appliances, even the brand with the highest reminder rate is less than 5%, and there are a lot of cognitive gaps. . Therefore, no matter which company wants to enter the smart home appliance industry, the starting point is the same. At this stage, everyone is exploring, and finding the most suitable way is the most important thing. Smartphones play the role of the control center of smart home appliances at this stage, and mobile phone manufacturers have obvious advantages in entering the smart home appliance industry, but each company's approach to smart home appliances is very different. The three laws of intelligent single product, standardized manufacturing, and functional service' are rapidly evolving towards the direction of 'complete interconnection, on-demand customization, and ecological services'. As for the platform for the layout of smart home appliances, it is necessary to provide users with an overall solution for smart home appliances. In order to take the initiative in the smart home scene, it is necessary to compete for users, products, technologies, and channels.