Smart home is coming, smart home appliances will enter a new peak

In the past ten years, science and technology and economic conditions have developed rapidly, and the consumption level of the new generation of consumers who are riding the torrent of the times is also constantly improving, and their consumption concepts are constantly changing. A generation of consumers is looking for high-tech, high-quality products. Taking advantage of this shareholder trend, smart home appliances are becoming more and more popular among consumers. The wave of intelligence has prompted traditional industries to seek innovation and upgrade. The continuous increase in the market penetration rate of popular smart items has also raised the heat wave of smart home to a new height, and has formed a strong impact on many traditional industries. Among them, The most affected is the home appliance industry. In order to stand firm in the era of continuous updating and iteration and in the fierce market competition, the traditional home appliance industry must also continue to innovate, and catch the 'intelligent' express train. Haier, Gree, Midea, TLC and other enterprises are here. The performance in the round competition is still quite good. The wave of smart homes is coming, bringing consumers around the world a more convenient, comfortable and safer home lifestyle. The popularization of the concept of smart homes will inevitably lead to continuous innovation in the furniture industry. After all, as the market becomes more saturated, the development space of the traditional home appliance industry and furniture industry has gradually begun to be limited, and the shortcomings such as insufficient innovation and serious homogeneity have gradually been exposed, and it is difficult to meet the diversified needs of consumers. The rise of the smart home industry, It may be able to inject fresh blood into the traditional home appliance industry and furniture industry, and help them usher in a new round of golden development period again. The demands for the home environment of the new generation of consumers have become the most fundamental driving force for innovation and upgrading of the home appliance industry and furniture industry , efficiency, compared with their parents, the new generation of consumer groups will enjoy life more, and are willing to take the initiative to find ways to liberate themselves from the complicated home life. When purchasing household appliances and household equipment, the new generation of consumers value not only price, quality and other factors, but their consumption trends are gradually moving towards intelligence, health, style, comfort and other directions, intelligence + humanization has become a young consumer Consumers' new pursuit of home environment, in today's increasingly intelligent household appliances, the use of scientific and technological means to meet the needs of life and improve life efficiency will become the forerunner of the consumption trend. 2. Simplify all the classics must be simple. From the perspective of the creation of home environment, in recent years, the simple style has been sought after by more and more young people. Interior decoration, home decoration, and appearance design of home appliances are also It tends to be simplified and constantly adapts to the demands of consumer groups. Consumers' preferences and pursuits are not only out of personal aesthetics, but also from the perspective of space utilization. In a city where land is expensive, saving space is equivalent to rational use of space, which is why foldable or multi-functional smart home devices The reason it is so popular. 3. Customization The continuous upgrading of people's concept of home consumption provides fertile soil for the survival of smart homes. The trend of intelligence also promotes the continuous innovation and upgrading of the home appliance and furniture industries. Nowadays, 'customized' consumption is becoming more and more popular, and whole-house custom furniture has become popular along with whole-house custom smart home. Customized furniture satisfies not only the aesthetic needs of consumers, but also individualized pursuits. However, from a functional point of view, customized furniture may have limited ability to meet consumers' living needs. For example, from a design perspective, daily life Common chairs, sofas, and beds in China may be very ergonomic and satisfy consumers' idea of ​​rational use of indoor space, but it is difficult to meet the needs of consumers in special time periods. If you want to watch TV on the bed, ordinary Your bed may make you feel uncomfortable, and a smart bed that can be adjusted at will can perfectly solve this problem. Combining the above three points, we will find that in addition to the wave of intelligence that forces the traditional home appliance industry and furniture industry to continue to innovate, the consumer demand of consumers in the new era is the driving force behind the innovation and upgrading of traditional industries. The new round of golden development period of the home appliance industry and furniture industry From the perspectives of shipments and market share, it is difficult for the traditional home appliance industry and furniture industry to seek further breakthroughs after entering the mature stage. The saturation of the market has made many people To put it bluntly, they have become 'sunset industries', but the arrival of the intelligent era has given them a new source of power. The market shipments of ordinary home appliances have stagnated or even declined, while smart home appliances have shown a significant growth trend. 'Smart' is constantly being recognized by more consumers,Entering the intelligent home appliance industry and furniture industry will also usher in a new round of golden development period, changing the sluggish situation.