Smart small home appliances are developing brightly, and the industry has a bright future

In recent years, with the emergence of smart small household appliances, the market size of small household appliances has continued to rise, and various smart small household appliances have emerged one after another. favor. The development status of the smart small household appliance industry With the development of China's economy, people's living standards are also constantly improving, which further promotes the upgrading of consumption. In addition to the need for consumers to meet the traditional needs of small household appliances, smart small household appliances bring The sense of fresh experience further stimulates consumers' desire to buy. At present, small household appliances show the following characteristics in the domestic market: Kitchen and bathroom small household appliances have the largest market share. The growth rate of traditional categories is slowing down. At present, there are many small household appliances. Personal care small appliances and other sub-sectors. According to the data of the Prospective Industry Research Institute, in China's small household appliance industry, the sales of kitchen and bathroom small household appliances accounted for 76.2%, the household small household appliances accounted for 13.1%, and the personal care category accounted for 10.7%. It can be seen that the proportion of kitchen and bathroom small appliances is the largest. However, traditional categories, such as induction cookers, general rice cookers, electric kettles, electric pressure cookers, etc., have obviously insufficient growth momentum. The emerging categories represented by wall breakers and steam ovens and the upgraded products represented by IH rice cookers have become market growth. main driving force. According to the statistics of CMM, as of the 20th week of 2018, the retail sales of IH electric pressure cookers and IH rice cookers increased by 214.0% and 100.0% year-on-year respectively. Fashion and health become the new development trend of smart small household appliances With the continuous increase and change of consumers' demand for use, the structure of small household appliances has changed, and the market share of high-end and smart small household appliances has increased, becoming the main driving force for market growth. In addition, consumer groups such as the 80s and 90s have become the main consumers of small household appliances. These consumer groups are sensitive to fashion labels and naturally prefer elements such as youth and fashion in product selection. The continuous increase of innovative categories With the continuous improvement of the consumption level of residents and the continuous expansion of the structure of the consumer group, the continuous updating of the functions of smart small household appliances has been promoted, and the categories of smart small household appliances have been continuously expanded. Become a new competitive field for small household appliance enterprises. The entire small household appliance market presents 'four modernizations', namely, younger consumption, intelligent categories, product diversification, and fashionable appearance. At present, the young group has become the main consumer force in the small household appliance market, the entire consumer group is younger, and the purchasing trend of consumers is also developing towards the high-end direction. In addition, more and more emerging small home appliances have begun to appear to meet the needs of different consumer groups. The future is bright and the road is bumpy. Small household appliances need to 'seek change'. At present, the small household appliance market is hot. With the continuous improvement of consumers' demands for product intelligence and personalization, the future development direction of small household appliances becomes gradually clear, and the small household appliance industry is also It will usher in an outbreak period. At the same time, the small household appliance industry continues to upgrade its structure, and there are more and more products. The market space for smart small household appliances is very large. Although the current small household appliance market is developing steadily, and the future industry outbreak is expected, but through the market performance in recent years, the industry should also pay attention to the following issues. First, product homogeneity is serious, and basic functions overlap. There are various types of small household appliances, but the homogeneity is serious. Small household appliances with similarities and minor differences can be seen everywhere. Although the diversification of categories will add new vitality to the market, the serious homogeneity and the lack of innovation to change the concept of the status quo will make the market unruly. retreat. Second, the use of functions is single, and the idle rate is high. Many users find that their usage rate is not high after purchasing small home appliances, such as noodle machines, soymilk machines, etc. They will only be used when there is a specific demand, and small home appliances will be idle for a long time. In the future, if the small household appliance industry wants to develop relatively better, it is still necessary to apply products to be closer to users, so that users can feel the real value. In addition, domestic small household appliance companies must rise up, and they must not be cannibalized by foreign-funded enterprises, and must move towards high-end. . In my country, small home appliances have a huge market scale of hundreds of billions of yuan. Behind the huge scale, only by solving the current development dilemma can small home appliances go farther and higher in the future.