The market competition pattern of China's smart home appliance industry will become increasingly clear

my country's smart home appliance industry has completed the cultivation of the market and has entered the promotion stage. Nowadays, various smart home manufacturers are springing up like mushrooms after a rain. With the continuous change of products, the technology of various smart home appliances is also becoming more and more mature. At present, the main domestic market for smart home appliances is still dominated by high-end scenarios, such as large-scale projects such as villas and smart communities. The fastest growing market is smart home appliances. With the entry of Internet giants, smart home appliances have gradually entered people's attention. Coupled with relatively affordable prices, it is easy for consumers to accept them. The consumer groups of such smart home appliances are mainly young people. my country's smart home market is huge, and the potential stock of smart home appliances is around 12 trillion yuan. The focus of competition for smart home appliances is mainly concentrated in residential families. Since the concept of smart city was proposed. A total of 290 smart city pilots have been announced in my country. According to the relevant national ministries and commissions to promote the construction of smart cities, as well as the arrangements of local governments, it is expected that by 2017, the number of smart cities that have been launched and cities are under construction in my country will likely exceed 500. The launch of the national smart city pilot work has brought a lot of room for growth to smart home appliances. Industry Pattern Development Trend With the development of the smart home appliance industry, its competitive pattern will become clearer. In general, the main competitors in the smart home appliance industry can be divided into four camps: video websites, operators, Internet companies, and terminal manufacturers. Video website companies represented by iQiyi and Leshi have already deployed hardware plus content. The main product is smart TV. The business model is hardware revenue and content charging. The operators represent the enterprises of China Telecom, China Mobile, and China Unicom. The field of deployment is hardware + software + content, and the product forms are intelligent applications and routers. The business model is to charge annual service fees based on content. The representative companies of Internet companies are BAT, Xiaomi, and 360. The field of deployment is hardware + software + service + content. The product form is smart TV, box, router, portable WI-FI, and the business model is hardware revenue, data acquisition, and backward. Operate, occupy the entrance, and superimpose services; and terminal manufacturers such as Midea and Haier have deployed smart home appliances, and the business model is hardware revenue.