The rice cooker market continues to heat up. How can companies improve their competitiveness?

Eating can be said to be the top priority of the Chinese people. From the ancient saying that 'the people take food as the heaven', to the popular 'A Bite of China' in the past few years, it is enough to see the importance Chinese people place on eating. . And when it comes to eating, cooking tools are indispensable. There are probably several kinds of cooking tools in ancient times: stoves, tripods, 笲, 甑, kettles, 甗, 笶, 疝. Most of these cooking utensils are not common except stoves, rice cookers It has long since become a standard in the kitchen. Looking at the entire rice cooker industry, it is currently in a period of consumption upgrading. The intelligentization of household appliances has brought fresh blood to the entire industry, making the rice cooker industry continue to prosper. The rice cooker industry will exceed 16 billion yuan in 2018. Since 2016, the popularity of rice cookers has remained high, and hot topics such as 'Japanese rice cookers' and 'Made in China' have attracted a lot of attention to rice cookers. According to the report, the overall market sales of rice cookers in my country reached 51.15 million units, a year-on-year increase of 3.1%, of which online sales were 25.7 million units and offline sales were 25.45 million units; the overall market sales were 17.1 billion yuan, a year-on-year increase of 3 .2%, the online market is 6.03 billion yuan, and the offline market is 11.07 billion yuan. my country's rice cooker market is showing a slow growth trend. At present, rice cookers, electric pressure cookers, and electric kettles of small household appliances maintain a relatively stable growth trend. According to the big data of Aowei Cloud (AVC), the sales of rice cookers from January to August 2018 increased by 4.7% year-on-year, with a scale of 104 It is estimated that the annual scale will exceed 16 billion yuan in 2018. Rice cookers are currently the largest category of small kitchen appliances. They have also maintained a stable growth rate in recent years. Future structural upgrades and replacements will still be the driving force for the growth of rice cookers. Industry analysts believe that in 2018, rice cooker companies will still focus on high-end, fashion, and intelligence as their development directions, and make technological innovations and breakthroughs to pursue the industry’s popularity to expand the market breadth and seek greater development opportunities. How to improve the competitiveness of enterprises with frequent actions? For any industry, the consumption trend determines its development trend. The consumption upgrade brought by the development of China's economy has made Chinese consumers more personalized, rather than only practical needs as before. As far as rice cookers are concerned, they are not just bought for cooking, but more people already have the need to show their personal taste. The trend of high-end and youth is becoming more and more prominent. Enterprises are also constantly catering to the needs of consumers. The rice cooking robot independently developed by Libion ​​Technology is such a product. This smart rice cooker is mainly colored in white, and the upper control panel is black with five capacitive buttons. In order to realize its unique function of automatically feeding rice and water, a rice bin and a water bottle are added to the rear and right side of the rice cooker (it can also be installed on the left side). With a touch of fashion. In terms of functions, in addition to the automatic rice and water input mentioned above, this rice cooker also has functions such as remote control of mobile phones, original air-washing technology, precise control of rice-water ratio, and optimal temperature heating curve. It integrates five functions. The unmanned intelligent rice cooking robot not only makes people feel full of technology, but also the rice made by this rice cooker can make the best use of the aroma and taste of rice. As a rice cooker, the original function is lost, and the rice grains made are full of Q bombs, so that every mouthful of rice is full of fragrance. At the end, although we are still catching up with technology, when it comes to eating, the hearts of Chinese people must be full of pride. China is very particular about the workmanship and ingredients of food, so how can consumers eat a bowl of fresh food? Delicious rice is the key topic of all rice cooker manufacturers. It is believed that with the continuous development of the industry, China's rice cookers will also get better and better.