The smart home industry has unlimited potential, and the entry of big players brings new opportunities

At present, the largest market for smart home products is in the United States, and the scale of its smart home industry is approaching $10 billion. According to the '2018 White Paper on the Development of China's Smart Home Industry' released by the China Academy of Information and Communications Technology in May this year, the scale of China's smart home industry has reached US$520 million, higher than the current US$470 million in the UK. The smart home products sold on the market mainly include smart rice cookers, smart speakers, smart locks and other smart home appliances. They are all smart home appliances that are closer to life. Consumers have a high acceptance of this type of smart home appliances. According to data released by China Smart Home Industry Alliance CSHIA, the penetration rate of China's smart home market in 2018 was only 4.9%. Compared with the penetration rate of the top 5 countries in the world, there is still a big gap. On the one hand, with the upgrading of consumption, China's smart home market is huge, on the other hand, the penetration rate of smart home is relatively low, and the explosion point of China's smart home has not yet arrived. In a big country, China consumes a huge amount of rice cookers, and this year, Chinese consumers have increased demand for high-end rice cookers. With the popularity of smart products, various smart rice cookers have been released one after another. It is believed that smart rice cookers can be used for smart homes. The industry opened a breakthrough. At the 2018 China Home Appliances and Consumer Electronics Expo (2018AWE), Baidu DuerOS and Midea Refrigerator announced the opening of a food intelligent ecological alliance, and Tencent announced that Tencent's Dingdang AI assistant solution will be launched on Changhong's new generation of CHiQ artificial intelligence TVs. After the home appliance companies joined, the application products and penetration rate of smart home products in ordinary consumers' homes have greatly increased. Haier released the industry's first '4+7+N' full-scenario customized smart package in 2018. Based on 4 physical spaces such as kitchen and bedroom, and 7 large-scale home solutions such as air and security, it provides users with N kinds of customization A smart and beautiful life experience that can be customized or chosen independently according to living habits. And at the 2018 Shanghai CESA exhibition, it brought a full line of smart homes to the show. Smart living rooms, smart bedrooms, smart bathrooms, smart kitchens and other scenes fully demonstrated the smart life brought by smart homes. Midea announced the implementation of the M-Smart smart home strategy in 2014, investing 15 billion yuan to transform from a traditional home appliance manufacturer to a smart home brand within three years, and investing 3 billion yuan to build a smart home R&D center in Shunde in the same year. Subsequently, Midea formulated a dual-smart strategy of 'smart home + intelligent manufacturing', taking smart home as an important part of the dual-smart strategy. Although some traditional home appliance giants have joined the smart home market, they are not so 'stunning' to consumers. Most manufacturers have their own smart home ecosystems, which are not connected to each other. It is not exactly the same. The consumption of a favorite smart home appliance item is not necessarily in the same ecosystem. Different brands of smart rice cookers, smart refrigerators, and smart TVs cannot communicate with each other. These are all problems that smart home manufacturers need to solve. The participation of mobile phone manufacturers has partially alleviated this phenomenon, and the user experience has been improved. The ultimate purpose of intelligent products is to make the life of consumption more convenient. If various manufacturers can 'abandon' some disputes It's definitely a big plus. China's smart home is still in its infancy, let us look forward to it.