The smart home market is hot, who can seize the opportunity?

After 2017, the intelligentization of home appliances has gradually become a trend, and all kinds of home appliances have begun to move towards the road of intelligence. For example, the familiar rice cookers, air conditioners, and refrigerators have all launched corresponding intelligent products, and the intelligence has reached 23.6% and 39.4% respectively. and 61%. The popularity of smart home can be imagined. In the short term, smart home appliances can improve brand value, shape brand image, and increase product premiums; in the long run, the deployment of the smart home appliance industry under the general trend of the Internet of Things is to be the most prepared for the next outlet, because in addition to traditional All home appliance manufacturers and Internet giant BAT have already laid out the layout of smart home appliances. If they want to share this trillion-dollar cake, all manufacturers are sparing no effort to follow up on smart home appliances. Product structure upgrade is still the main theme of consumption. The consumption environment of the home appliance market is changing, and the social class is changing from the emerging middle class to the upper middle class and elite class; the main body of consumption is changing from the post-60/70 generation to the post-80/90/00 generation; the consumption area is from the first and second tiers Cities are shifting to third-tier cities and below; shopping scenarios are shifting from offline to online to omni-channel integration. The upgrade of consumption has led to a rapid increase in the proportion of high-end products and high-end brands, and consumers’ willingness to pay for high-end products has increased significantly, especially for high-tech-led smart home appliances. Consumers are willing to spend higher prices to improve their quality of life . At present, major traditional home appliance manufacturers have released their own smart home strategies, such as Haier's smart home U-home system, Midea's M-Smart smart home strategy, Changhong's home Internet strategy, Samsung's smart home platform Smart Home, Ali, Internet companies such as Xiaomi, Tencent, and JD.com have also launched their own smart home platforms and began to deploy smart homes. Smart, but not really 'smart' At present, many 'smart' home appliances are essentially more interactions with mobile phones, that is, home appliances are connected to the network, so that you can always know the status of the machine and let you know the status of the machine. Mobile phones are used as remote controls for home appliances, but this form of 'intelligence' is not intelligence in the true sense. It brings us a new way of interaction, turning the original remote control into a mobile phone. The reality may be that when your novelty passes, you will no longer use your mobile phone to control the air conditioner or check the status of the refrigerator. These dispensable functions may actually make you feel that the original The way of using it is not as troublesome as imagined. The upgrade of the last consumption has brought new opportunities to the home appliance industry, but the immaturity of technology makes the current smart home appliance products look useless, but with the maturity of technology, the development of the Internet of Things and the Internet, intelligent home appliance products It can still bring us simpler and more practical smart home appliances.