When smart home appliances are popular, how to open a way to break the game?

In the future, smart homes will become extremely common. This is the judgment made by Bill Gates in 1995. Now 23 years have passed, and half of the predictions have been realized. As far as the current development of the smart home market is concerned, the development of smart home appliances The price tends to be more common, and it is conceivable that in the future, smart home appliances will enter thousands of households. In recent years, technologies such as the Internet of Things, 'Internet +' and artificial intelligence have developed rapidly, and smart home appliances have gradually entered the public's field of vision with the help of Internet companies. The recent 'IDC China Smart Home Equipment Market Quarterly Tracking Report' pointed out that the smart home appliance market will reach 150 million units in 2018, a year-on-year increase of 35.7%. After several years of development, mainland China already has a huge smart home market and it is still expanding, and a large number of companies continue to pour in. Resolving the predicament of the smart home industry, the way for leading companies to break the situation In the initial stage of smart home appliances, the industry pattern has not yet formed a scale. In order to seize the opportunity, a large number of enterprises poured into the smart home appliance market, and the market was chaotic. There are some problems in the whole market, which can be summarized into 4 points, practicality, price, user experience, and product compatibility. If you want to enter the smart home market, you must solve these problems. In addition, the smart home industry has a long industrial chain, many types of products, and diversified sales channels, which are the characteristics of the early development of the smart home appliance industry. The traditional home appliance industry wants to transfer to the smart home industry, but the direction is not very clear. However, due to the huge financial pressure, the products produced by Internet companies are too single. But some companies have found a different path. For example, Xiaomi, after several years of layout, Xiaomi’s achievements in smart homes are obvious to all. Since Xiaomi is rooted in the Internet, the layout of smart home appliances will naturally come naturally. And how to achieve higher results in the field of smart home appliances is also a problem that manufacturers need to consider now. From hardware to service, to scene-based polishing, the smart home appliance industry still needs to go through a long self-revolution in order to make the entire industry open to the future. The direction of the smart home appliance industry will also raise the threshold of the smart home appliance industry to a higher level.